If you own a local business with a website, you really want people to be able to find you through the search engines. Let's take a look at a few local SEO strategies that will get your site ranking better.
Well, you don't have to do that anymore. There are two ways to get traffic to your site. Buy it, or do article marketing. If you buy traffic with Google AdWords, you are probably going to pay over $1.00 per click and get minimal traffic. Article marketing improves your search engine ranking, and the # 1 organic (as in “free”) position on a page gets 42% of all the traffic to that page.
If you have a business in Bristol or Bath, chances are you have a website. But how is that website performing for you? Are you getting any local or national sales or traffic from your site? A lot of business owners mistakenly think that having a website will automatically increase their business traffic and sales. Unfortunately, it is not that easy. Your website is in competition with all the other websites targeting the Bristol and Bath area. You have got to use the right tools to get it ranked in the search engines for specific Bristol and Bath terms. That is why local Search Engine Optimisation is so important to your business if you want to attract customers both from Bristol and Bath as well as nationally.
Yes, you do get some traffic for a while if you don't do anything further than that. You will rank slowly, but will never reach the first page's top position with this. You can even take some time to do social marketing. Post your website's link on Facebook or twitter or where ever you like, but this will keep you away from the reason why you have started your business the first place. You have started your business to do what you like to do, not to sit in front of your computer the whole day and try to get your website ranked to be on the first page, right there where your opposition's websites are and where people will see their website first, do you?
You will also want to make sure every page your site has lists your address. This always impresses the search engines and they'll rank you higher. What does this include? You'll need your business address, your telephone number and you'll always want to make sure to list your zip code on every page your site has. This just goes on to show that you're targeting local search and makes your job easier. To conclude, local business promotions search engine optimization needs a little bit of extra effort on your part but it also makes it easier to find your target audience.
Complete any additional relevant information, including opening hours and methods of payment. You can also include up to 10 photos and 5 videos if you have them. These do help to fill out your listing and can help to convert more searchers to clients. Once you're finished just click on submit and you're all set.
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