The Marketing Tutor

Are you ready, class? Then we’ll begin.

I have no doubt that your curious minds are asking what this site is all about. I shall explain.

Back in the mists of time when Internet Marketing was new, all the people of webland found themselves almost instantly to be masters of all they purveyed. Some called them Giants, others said they were Swami’s, but their more recent term has stuck like mud to them. They are the dreaded Guru’s!

Thus, ever since the Inter-Web and it’s markets have been ruled by the Guru class, it has become increasingly difficult to get any sort of good Marketing Positioning for yourself, and your efforts have often not borne fruit.

Then along came a benign spirit known as the FTC! It called forth commandments that prevented many bad practices, several of which were the stock-in-trade of the older Guru clans.

No longer can outlandish claims of vast incomes be made.

Gone are the dark days of the false claims and fake testimonials.

So here we are, in a new land. A land where in Internet Marketing, positioning your website has become just that bit fairer, providing you know how to follow some basic rules, and are prepared to spend time keeping in touch with the latest methods and strategies to get your websites indexed highly in the search engines.

What does Marketing Tutor intend to do for you?

Firstly, we guarantee nothing!

What we WILL do, however, is attempt to point you along a course, a well-travelled path, that can work well, provided that you are prepared to learn and put in the time required to make it work in your favour for a change.

We will also NOT lie to you. We are not selling you some Snake-Oil crap, some secret fast-track to become a millionaire. We are trying to give you a toe-in. A chance to get yourself in a marketing position that will enable you to generate an income on the internet.

Join us and follow along as we show the way !!





SEO For Business

Search engine optimization is part of every online business. In order to succeed you need to be found by major search engines. And not just found, you also need to be present in top search results. Search engines are getting smarter. This is especially true for Google.

It is very hard to achieve top positions for many competitive search phrases. All you can do is to optimize your pages in such a way that they will be found as authority pages with useful content.

Content

Content is the most important factor to rank high in search results. But there are also other factors that determine your position in search results. Keywords, back-links, anchor texts, unique content, SEO tools and promotion are topics of discussion in SEO communities. It would be ideal for you to choose one of the ways or its combinations to get best results. Here are some of the SEO Basics for your online business website.

Articles

You need to submit articles on a regular basis that highlight the services of your company in an elaborate manner. In the end, you need to mention the URL of your company’s website so that people can visit and opt for any of your services. It is one of the effective forms of including SEO services in your advertisement process.

Blogs

It is the latest SEO mechanism that will allow you to inform people who visit your website about the latest events and happenings that occur in your company. These blogs should be informative and short. Making them informative and interesting to read is the objective that should be achieved.

Back Linking

This is one of the advanced concepts that have gained much popularity in recent times. Seeking SEO services in this form has made companies more reachable to the public. The concept is implemented by producing hyperlinks to the keywords that are within the content.

White Hat SEO

It is one of the mechanisms of SEO that allows one to know how to implement search engine optimization procedures in an ethical way. You need to use an Analytics tool that will help you identify the keywords that are mostly used by an end user. The framing of content with the use of keywords or key phrases in a user-friendly way is what that is desired.

Mobile Optimization

Mobile optimized sites are getting more priority in SERPs. Nearly, more than 50 percent traffic is from mobile. So, a mobile-friendly website can improve rank slightly. So, open and check the pages on mobile regularly to confirm that if pages are working properly or not.

Active on Social Media Sites

Social sharing is the best technique to get clicks, visitors, and brand promotion. Post new images, infographics, and blogs on the social media sites such as Facebook, Instagram, and Pinterest to make people aware of your brand and services.

Quality

Write quality content of more than 800 words

SEO is directly in relation to content quality. If the content is of good quality, thereby website will have high rank but bad content can lead to a lower ranking. Long contents of more than 800 words explore your title in deep detail. Lengthy as well as strong content are the requirements to get success in SEO.

Killer Meta Title and Description

Meta title and description are part of on page activities and they are also essential to achieve your goal in the online industry. Google reads your website Meta tags by which it gets to know what is your page about.

Internal Linking

Internal links are the links which point to the same domain where the links exist. By this activity, Google came to know that which page is important for this particular domain.

Mini posts on YouTube Videos

Videos can attract many visitors as it is a more effective way of sharing ideas where people can see the reality and gain perfect information. But many people provide small posts in description part which is not suggested. You need to post at least of 250 words including your keywords in which you can target your keywords also.

 

Competitor Analysis

Competitor research or their analysis is the first step and implementation accordingly is the second step in SEO. So, you need to analyze from where the competitors are getting a backlink and you must also try to gain the backlink.

Website speed and Design

According to the latest algorithm of Google, Website design and its speed play an important role in ranking signal. So, the speed of the website must be less or equal to 3 seconds.

Link Building Opportunities

Link building still exists but you need to focus on quality, not quantity. It’s better to collect single quality backlink instead of quantities. Do various link building activities which have high PageRank and related to your niche.

You can benefit the most if you implement any of the above mechanisms in a consistent manner to get the best results.

For more information visit

 https://searchenginewatch.com/ 

 https://searchengineland.com

The Benefits of Using Videos For Local Businesses

Every Local Business, no matter what product or service that they provide for the locality in which they live or work can benefite from the use of a video on their websites. Videos can be used to promote Brand Awareness, Offer a Unique or specific service or simply to inform people about a product, or range of products that they produce.

There is an old maixim that stated that an image is better than a thousand word, but the truth is that nowadays people expect much more that a simple image, they expect All of the information all at once and well produced, professional quality video is the best way of serving that need.

However, most businesses which serve mainly a local area or district do not have the expertise or time to even contemplate undertaking such a venture as trying to produce their own promotional video, and if they do they are usually of very poor quality and generally create a negative view of the company rather than the intended objective of prmoting their product or service.

Local Video SEO Experts

This is where the Local Video Marketing specialist can can really make a difference by having the ability, experience and equipment to produce high quality vidoes to improve a businesses brand image by way of producing a targeted video explainer or advertorial targeted at the specific brand, product or service of the company.

Video advertorials can be targeted at a specific Local area which will rank very highly in the search engines because of the way in which Google^tm  give preference to local Search results. For example if someone is searching google for a local Locksmith  in Hebden bridge then you will find a Lisiting of many of the locksmiths in that area, and if you use a YouTube video with the title 24 Hour Locksmiths in Hebden Bridge you will it probably ranks high on the first page of google. Or alternatively if you already had a listing on the first page of google then usung a video on your website would ensure that visitors would stay on your website longer and probably choose your comapny in preference to a business which did not have a video on the website.

 

 

With The Help Of Local Seo You Can Be On The Top

Social media is exploding and there are many platforms which people are on and small businesses should at least be on a few of them. However, it can get tedious to be posting to 3 or 4 of them everyday. There are ways, in the options, to link Twitter and Facebook together, so that you only have to post on one of them and it will get sent automatically to the other. I’ve heard many people talk about going this route. However, this is not the best way to utilize social media. Let me explain why.

A phone number gives you the ability to actually connect with the person verbally. Before you call anyone for their local Search Engine Optimisation services, make sure they have the other elements in place first, but once everything checks out, it is time to hit the digits and give them a ring.

The three words you need to remember to help you stand out are: segmentation, personalisation and testing. Any decent email marketing campaign allows you to deliver on all three.

Local Business promotions
social marketing – Yes I’m talking about Facebook, Twitter, all of that. All of these generate huge amounts of traffic to marketers every day that brings in a LOT of money.

And finally, the worst traffic method I could possibly think of is an idea of guaranteed opt-ins. This is a little different than the cost-per-click or cost-per-impression model. This is where you pay somebody a flat fee and they keep on promoting you until you get a certain number of email addresses. The problem with this is that a lot of the times local business promotions the person sending you the traffic is not in the same niche as you. They’re just sending you people who are simply trained to sign up for something. No matter if they’re interested in it or not. I’m not necessarily saying that these are fake email addresses. I’m just saying that the people who opt in to this list are not at all interested in buying from you or even reading the things you have to say.

I can’t say that I was completely sold on network marketing. But I did see why so many people get involved with MLM. I decided to give it a trial run and started working on the business. Since I had a captive audience with my patients it was easy at first. In a short while I started to receive some nice checks in the mail, nothing fantastic” but large enough that I became more interested in pursuing the business actively.

Check what they have got for their personally own website. Did they do well for the site? If in no way, you can in addition ignore them. You cannot have faith in anyone who is unable to perform on its very own website. Ask the listing of keywords they have targeted for their own website. Investigate them. In it case, I would even insist to employ an offshore SEO company if he or she did well doing SEO with regards to own website.

So, just maybe, no follow links have value after all. How much we don’t know for sure, but if the engines know it’s no follow and still record the signal, there’s go to be one or more reasons. There appears to be link profile signals. The question is, are there relevance signals in the algorith for no follow links? While I won’t advise ignoring the follow tag, in an SEO or local SEO program it now appears that those no follow links are more valuable than we thought.

Proper Website Marketing Plan Is Required

Back in 1989, “Field of Dreams,” a movie starring Kevin Costner had a catchy saying in it, “If you build it, he will come.” This saying has been altered and repeated over the years to mean that if you do something, then people will just flock to it. Nice dream, but with the internet it doesn’t work.

If you’ve been into search engine optimization even for a while now, you’ll know the value of the title tag. Many new internet marketers ignore the title tag, and then wonder why they don’t rank as well. When going after local Search Engine Optimisation, title tags are very important. You’ll be happy to know that targeting the local searches means you’re not going to face as many competitors, which would be the opposite if your keywords were more broad.

social marketing comes with a wide range of resources. Because there are so many people trying online businesses now there are a lot of agencies and companies that have created websites and other tools to help the new business person.

Guaranteed First Page on Google

Remain Consistent with Your Posting Schedule – Once you start to post content on your blog, don’t stop using this local business promotions strategy. Also, don’t wait months at a time in between blog posts. Instead, come up with a consistent schedule to post interesting content that your target audience wants to know about.

Local Business promotions

So I told him a story that got him laughing, which I’ll share with you too. Then we did a little experiment, right from Starbucks, which I think you’ll get a kick out of as well, especially when you can duplicate this yourself one day.

Be comfortable. For all of the above, be yourself. There are loads of experts out there who all have very different personalities and approaches. Don’t try and copy someone else for the sake of it – make your personality as an expert right for you.

The most important thing to remember when you are attempting to sell your Internet marketing services is that you know your stuff. Your potential clients are going to ask you questions and you have to be prepared to answer them. If you tell them, “I don’t know,” then that instills the doubt that you will be able to perform the services that they need. This is why it is important to do your homework. Put yourself in their shoes and consider what it is that they want before you even pitch your services. This will prove to them that you can be trusted with their business.

SEO is a constantly changing art.

You just cannot get away with it without keeping a tab on how the top search engines are changing their algorithms and treating websites and links. Still, there are certain things that are still the same and they are core to how websites interact with search engines and vice-versa. So here are 10 tips to get it right.

These keyword phrases Local Business promotions are then used in the optimization process with the intent of getting your web page’s strong rankings for the chosen terms aka keyword phrases).

There are several tools that can help you with this, including the Google’s own. So, that is a good place to start. Thus, these are just some simple tips to get you on the right road with some SEO for Ad Sense.

If you’ve been into search engine optimization even for a while now, you’ll know the value of the title tag. Many new internet marketers ignore the title tag, and then wonder why they don’t rank as well. When you’re aiming to go for local Search Engine Optimisation, you have to use the title tag for your own advantage. The best part about using local searches is that you don’t have as much competition as if you were going for the broader keywords.

Guaranteed First Page on Google

That question is tricky but not hard to achieve. There are hundreds of ways of promoting your products or your website and attract visitors and make tons of money online. Some apply free traffic generations techniques like article marketing, social marketing, forum marketing…, which is a bit slower but very effective if you apply consistently while others use paid traffic generation techniques which can bring you rapid results. But if you are new to the internet then free methods can bring you good results and I would advice you to avoid the paid techniques as a mistake could be very costly for you.

An easy way to get started is by doing or getting a check-up of your website and your local business promotions system. Find out where you’re missing out on turning website visitors into customers. Find out where you’re spending on advertising that doesn’t get the kind of results — or any results — you’d need for it to earn its keep, or give you a decent return on your investment.

In the days of the internet, social media, mobile marketing and text messaging – a phone number means even more than it did back in the day before all of this.

Another type of site that Google loves at this point is Web 2.0 sites. These types of sites are interactive and not static. Remember when sites rarely let you make a comment or take a poll? Well now they are everywhere. The search engines like the fact that there is activity on a site and that people are participating. These are both good for back links and it is something to consider if your site is static because if it’s new and static, it will never rank well.

Local Business promotions

I know a lot of people might come up with the same logic while searching for the best SEO Company for his site. But let’s take a look at the scenario from some different angles.

social marketing. The new trend on the Internet is that of social networking – which includes sites like Twitter, Facebook and MySpace. On Facebook and MySpace, you can actually buy pay per click ads to advertise on their site and target users based on their interests! This is powerful stuff. Other than that, you can use these websites to deepen the relationship you have with your subscribers, customers and business partners.

Article marketing continues to be an excellent source of traffic and search engine bait. Many Internet marketers do not have time to write and submit their own articles. Others do not really know how to write articles and would prefer to have somebody do it for them.

If you own or run a business the chances are you will need local Search Engine Optimisation services. Even if you don’t have a website, now is the time to start planning. If you don’t make a start, you will be falling further behind your competitors that are using the internet and SEO as a local marketing channel. Research figures have shown that some 25 to 30 percent of purchases made in store have started with research online and soon it will become 50%. If you are not intercepting that research traffic for your local business you are missing a large portion of sales to you competition.

Incorporate Geographical SEO in Your Blog Posts – Try to include your city’s name in your blog post headlines as a local business promotions strategy whenever possible. This is another way to optimize them to catch local consumers in your city when they are actively searching for your type of product or service online. Be careful not to “over-do-it,” use keywords sparingly, and only use them where they make sense.

First, what are you marketing? Are you promoting your services, info products or sign ups for your ezine? This step seems surprisingly simple, but often I have to ask a client, “What do you want to sell? Coaching services? Group coaching? An info product?” The more specific you can be, the better.

Hope the above information gives you the understanding why local SEO consultant is important for small business and a Guaranteed First Page on Google few things you can do to get started.

Do you have a small business? Would you like to have more customers coming through your doors? Hardly anyone who owns a small business would say no to that second question. Most all of us want more business. So what are you doing on a daily or even weekly basis to broaden the reach of your company? Most business owners are so busy with the day to day operations of the company that they don’t have time to even think about marketing. So how can you market yourself effectively with very little time investment?

Local Business promotions

Now that you have identified your customers’ primary problem and you have a comprehensive solution, you must identify your primary target audience. The key to selecting your target audience is to drill it down to a core group of buyers who can afford your service, need your service, and will ultimately recommend your service to others.

Incorporate Geographical SEO in Your Blog Posts – Try to include your city’s name in your blog post headlines as a local business promotions strategy whenever possible. This is another way to optimize them to catch local consumers in your city when they are actively searching for your type of product or service online. Be careful not to “over-do-it,” use keywords sparingly, and only use them where they make sense.

Now, merely a year later , they’re hosting Live The Dream 2. Now if you missed Mike Dillard at the first Live The Dream Event, there were some golden nuggets that he put out there that would bring you success.

Austin could encompass the recent recession as it has grown in many economical sectors. It has a good economy and now online business has assisted the people around to widen the scope of it. SEO Services Companies are also trying to provide the best services as far as online business is concerned. The local Search Engine Optimisation services in Austin provided by companies like Ranking Monster are far better than global SEO services and that is the reason behind the craze for Austin SEO for local business purposes. If you are interested in online business, you can also make a rapid growth with an SEO Company in Austin.

If you want to make a plugin that responds to new blog posts… like automatically copying each post I make onto Twitter for social marketing, I open that template.

These keyword phrases are then used in the optimization process with the intent of getting your web page’s strong rankings for the chosen terms (aka keyword phrases).

Another thing to always remember is to put your address on every webpage of your website. The search engines seem to like this and you’ll rank higher because of it. What does this include? You’ll need your business address, your telephone number and you’ll always want to make sure to list your zip code on every page your site has. This will reveal that you’re going after local search and that’s when your job becomes simple. In summary, local search engine optimization requires you to put in a bit of extra effort, but in the end, it also gives you the opportunity to reach out to your target audience easily.

Guaranteed First Page on Google

How would you like to Live The Dream With Mike Dillard? Consider what he accomplished in almost no time. Mike Dillard struggled for a while. After many years of failure, self- training, and hard work he cracked the code. He went from broke nothing roles to eight figures.

List your site to Google maps or MapQuest. Put your target main keywords and a good description of your business. This is very important to local Search Engine Optimisation since you want to increase your business visibility.

These are five examples of business models. The real key to making money online is to establish a business model, and then zero in on a very specific niche within that Internet Local Business promotions model.

Guaranteed First Page on Google

Digg is not the only one that does this, there is Reddit, Stumbleupon and Delicious to name a few. By joining a few of these then you can submit your own blog or website yourself and draw thousands of visitors to read your stuff. There are also websites that will submit your articles to all the social marketing websites at once. For example, SocialMarker has all the top social marketing websites, plus more and when you join the website you can send your article in mass to all of them or just the top 10 if you choose.

When you go to the Warrior local business promotions Forum you can be bombarded with all kinds of ways to earn money. New Warrior Special Offers come out every day and are tempting, and I know that we have bought more than our share of those.

Do internet radio or live teleseminars. You can interview or be interviewed on internet radio. Sites like BlogTalkRadio allow you to have your own talk show. You can increase you visibility by doing one 30 minute interview on your topic once a month. Link these shows to your company’s website so your customers and potential customers can hear your expertise.

Now that you can create content, it’s time to avoid doing what most folks do. Most folks learn how to create content and then do nothing with it. Be one of the rare folks that takes this skill set and builds an entire business around it.

(5) Monetization. This is where you offer your product or service to the prospects on your list. You can also develop “Affiliate Programs” to sell other people’s products to your list for commissions.

There are hundreds of SEO companies out there that offer quality SEO services but it is not necessary to pursue an internet marketing company, you can promote or market your website, domain, blog, forum, online store or affiliate site yourself as well. You can easily do all the internet marketing and SEO stuff. If you have no idea about it, these tips will be of great help for you.

So if you want to take a behind the curtain pre-release look at the facebook secret that is about to shake the internet local business promotions to its core then I strongly recommend you read everything on the next page before it’s too late!

After the doctors presentation (which I enjoyed because he gave a lot of information on the science behind the product), there was a business meeting also. Since I was already there, I stayed for the business portion of the meeting. I don’t remember the name of the person, but he gave a very good presentation. The opportunity that residual income offered was suddenly very clear to me.

Guaranteed First Page on Google

A phone number gives you the ability to actually connect with the person verbally. Before you call anyone for their local Search Engine Optimisation services, make sure they have the other elements in place first, but once everything checks out, it is time to hit the digits and give them a ring.

social marketing has become very popular. MySpace and Facebook are now being challenged by twitter as the way to build your relationships. With twitter, you can interact with hundreds and hundreds of people on a daily basis very easily. It works best if you can send people to a blog, which will direct them to your website. Once you get to know people that you twitter and they know you, they will follow you much easier.

Even if you spend a little bit more money to drive down to your local retail store, it’s something you must do if you expect a business to be there next year. Based on that I do think small town businesses need some form of Internet marketing.

If you’re new to being an entrepreneur, you probably need training. Look for a company that offers the tools and training you need in order to succeed. The type of training you receive can encompass everything from weekly conference calls or webinars (Internet-based seminars), to one-on-one coaching from your upline, to training manuals and other written materials.

Local Business promotions

Local Business promotions

I was first exposure to MLM (network marketing) in the early 1970s while I was in college. My cousin called and invited me to a meeting; he had something he wanted to share with me. As he was my cousin I said yes and went to the meeting. If my memory serves me correctly I was the only prospect at the meeting. I purchased a bottle of the product, some kind of liquid soap, just because I couldn’t tell my cousin no, and went home. We have not seen to each other since then.

If you want to be on the first page of Google and you have a web site about internet marketing you need to get lots of links to your site that contain your keywords in the link text. You should also consider other specific keywords such as web marketing, local business promotions and the name of your city. Ask some of your friends what words they would enter to find your product or service.

Another great answer to why should my business use social media is because it will save you time and money. If you plan and use a social media strategy it is going to save you a lot of time. By using social bookmarking sites or places like Facebook, you will be able to reach more traffic than you would be able to in any other way.

Guaranteed First Page on Google

If you’ve used SEO for quite some time, you know how important the title tag is. There are many new marketers who focus on other factors but ignore the title tag, which can actually help you rank better. When you’re aiming to go for local Search Engine Optimisation, you have to use the title tag for your own advantage. One of the biggest benefits of targeting local searches is that you don’t have a high level of competition when compared to the general keywords.

Do internet radio or live teleseminars. You can interview or be interviewed on internet radio. Sites like BlogTalkRadio allow you to have your own talk show. You can increase you visibility by doing one 30 minute interview on your topic once a month. Link these shows to your company’s website so your customers and potential customers can hear your expertise.

If you want to make a plugin that responds to new blog posts… like automatically copying each post I make onto Twitter for social marketing, I open that template.

For some local businesses you may only need to focus on your home page. It is important not to include all the terms on every page of your site or mix unrelated terms on the same page. For example, if you are an electrician you may want to include these terms on your home page text. Remember it is important to make sure your text reads for site visitors, not search engines.

Every business model must include a solid online marketing strategy. Milestone SEO offers Search Engine Optimization (SEO) services, Internet Marketing, Pay Per Click (PPC), and Social Media Strategies to give your business the online boost it needs to succeed and be found.