Local SEO has become a very popular marketing tactic because of the response it provides to business owners. This article talks about local SEO that will help you out.
I discovered that to be pretty significant. Think about that when you're promoting your business. Are you just going for the subsequent buck or are you really looking for a way to help folks and change their lifestyle. If you are looking out for a way to help people and basically provide them a trail to a better lifestyle then you'll make more money.
If you own or run a business the chances are you will need local Search Engine Optimisation services. Even if you don't have a website, now is the time to start planning. If you don't make a start, you will be falling further behind your competitors that are using the internet and SEO as a local marketing channel. Research figures have shown that some 25 to 30 percent of purchases made in store have started with research online and soon it will become 50%. If you are not intercepting that research traffic for your local business you are missing a large portion of sales to you competition.
As a result you need to segment your list into smaller chunks of like-minded individuals. If you have a better-targeted (although smaller) list of people, then you can tailor your message to that audience so much better. If the message is more tailored, people are more receptive to it.
Yes, you do get some traffic for a while if you don't do anything further than that. You will rank slowly, but will never reach the first page's top position with this. You can even take some time to do social marketing. Post your website's link on Facebook or twitter or where ever you like, but this will keep you away from the reason why you have started your business the first place. You have started your business to do what you like to do, not to sit in front of your computer the whole day and try to get your website ranked to be on the first page, right there where your opposition's websites are and where people will see their website first, do you?
Once you figure out what keywords are popular you write articles that mention those keywords and create a title with the keywords in it. So maybe you found out that “Fix broken faucet” is a popular keyword phrase. As a plumber you could write a short 3-500 word article and title it “Fix Broken Faucet – Learn How To Do It Like A Pro”. This would probably take you less local business promotions than minutes to write. If you are not a good writer there are ghostwriters online that will write an article like that for you for $5-15.
Faced with many challenges as a local business owner, you are now about to experience the biggest challenge of all, Local Marketing. Twenty years ago the concept was simple, contact the local phone book company and take out a listing within your budget, or maybe not. For those who like risk, an ad bigger than their budget commanded might be rewarded or on the flip side, might get you in hot water with the advertising company. We have all been there and made it work one way or another.
Offer a SPECIFIC UNIQUE solution to your target markets most painful problem and do it without risk to them and you will never want for customers again.